The analyst every team is missing

    Stop wasting hours in dashboards. nylo reads your data, finds what matters, and tells you what to do — like having a senior analyst on your team, 24/7.

    Trusted by agencies and brands making better decisions

    What your analyst does

    One personalized agent with the skills of an entire data team. Powered by ML models trained on your data.

    All Channels

    Last 7 days · Cross-platform view

    7d30d
    Meta Ads

    $4.2K

    Spend

    4.2x

    ROAS

    +12%
    Google Ads

    $3.1K

    Spend

    3.1x

    ROAS

    -2%
    TikTok Ads

    $1.8K

    Spend

    2.8x

    ROAS

    +28%
    Shopify

    $48K

    Revenue

    412

    Orders

    Blended ROAS
    Total Spend
    N

    TikTok ROAS up 28% this week, strongest growth trajectory across all channels. Consider increasing daily budget by 20%.

    Understands your data like no dashboard can

    Marketing Mix Model

    Bayesian inference. ROI per channel with confidence intervals. Saturation curves. Budget optimizer. Trained on your data, not generic benchmarks.

    Cohort Analysis

    Retention heatmaps. CAC-to-LTV profitability. Compare segments by product, channel, or country. See which customers actually come back.

    Forecasting and Anomaly Detection

    Prophet and ARIMA predict next week. Four anomaly detection methods learn your seasonal patterns and catch gradual declines that threshold alerts miss.

    Creative Analysis

    342 ads scanned · Meta + TikTok

    Updated 2h ago

    Performance by format

    UGC

    4.2x

    ROAS

    Video

    5.1x

    ROAS

    Static

    2.1x

    ROAS

    Carousel

    3.3x

    ROAS

    Patterns discovered

    Question hooks
    +62% ROAS
    Face in first frame
    +38% completion
    Under 15 seconds
    Best completion rate
    No CTA visible
    -45% conversion
    N

    Scale UGC production with question hooks. Pause 3 lowest-performing studio shots. Add visible CTAs to all new creatives.

    Sees what your ads are actually doing

    Image analysis

    Every ad image scanned across 40+ dimensions: hooks, emotions, talent, CTAs, colors, visual style. Across hundreds of creatives automatically.

    Video intelligence

    Frame-by-frame: first 3 seconds (hook quality), emotional arc, product introduction timing, scene transitions, end card analysis.

    Pattern discovery

    Correlate creative elements with performance. Which hook type drives the best ROAS? What emotion converts? Data, not gut feel.

    Client Context

    Industry, goals, KPIs, audience

    Personalized Agent

    Auto-generated, always running

    Intelligence Layer

    Data + Market Research + ML Models

    Next Best Action

    Confidence score + evidence

    Delivery

    Slack, Teams, Email, Dashboard

    Outcome Tracking

    Followed? Worked? Feeds back.

    Feeds back into the model

    Your personalized agent. Always running.

    Auto-generated from your business context

    Industry, funnel stage, audience, geography. Your agent is personalized from day one and adapts as your business evolves.

    Next-best-action with confidence scores

    Not just "something changed." Concrete recommendations with supporting evidence and a confidence level you can trust.

    Gets smarter with every decision

    Outcome tracking feeds back into the model. Was the recommendation followed? Did it work? The system learns from every cycle.

    Delivered where you work

    Slack, Teams, email, or dashboard. No need to log into another tool. Insights come to you.

    Up and running in minutes

    1

    Connect

    Link your ad platforms in a few clicks. No engineering required.

    2

    Learn

    nylo reads your data and builds a picture of your performance.

    3

    Decide

    Get plain-language insights and recommendations you can act on today.

    Works with your entire stack

    Connect once. nylo pulls, syncs, and analyzes — across every platform you use.

    Meta AdsGoogle AdsTikTok AdsPinterest AdsLinkedIn AdsMicrosoft AdsShopifyWooCommerceGA4Google Search ConsoleBigQueryYouTubeMailchimpAdobe Analytics+ any source on request

    Built for teams who are done guessing

    Managing multiple accounts?

    Agencies running campaigns for clients. One dashboard per client. Proactive alerts before clients ask. Branded reports that go out automatically. Walk into every meeting prepared.

    Scaling your own spend?

    In-house teams and DTC brands. Know which channels are saturated. Optimize budget allocation with ML. Catch performance shifts before they cost you. Prove ROI to your CFO with confidence intervals.

    Stop guessing. Start knowing.

    See what a personalized decision engine looks like for your business. 30-minute demo, no commitment.