Meta says one thing, Google says another, Shopify says a third. Combining them means spreadsheets, VLOOKUP, and hoping the numbers match.
Last-click attribution tells you Google branded search drives everything. But does it? Without proper modeling, you're guessing where to put your next dollar.
CPA crept up 20% over three weeks. Nobody noticed because the dashboard looked 'fine' at a glance. By the time someone digs in, the damage is done.
All Channels
Last 7 days · Cross-platform view
$4.2K
Spend
4.2x
ROAS
+12%$3.1K
Spend
3.1x
ROAS
-2%$1.8K
Spend
2.8x
ROAS
+28%$48K
Revenue
412
Orders
TikTok ROAS up 28% this week, strongest growth trajectory across all channels. Consider increasing daily budget by 20%.
Creative Analysis
342 ads scanned · Meta + TikTok
Performance by format
4.2x
ROAS
5.1x
ROAS
2.1x
ROAS
3.3x
ROAS
Patterns discovered
Scale UGC production with question hooks. Pause 3 lowest-performing studio shots. Add visible CTAs to all new creatives.
Bayesian inference trained on your data. ROI per channel with confidence intervals. Saturation curves. Budget optimizer. Not last-click. Causation.
Which acquisition channels bring customers who come back? CAC-to-LTV profitability by segment. See the full picture, not just the first order.
Signal Detected
3 minutes ago⚠️ Meta CPA increased 22% on "Spring Lookalikes US"
Delivered to
Outcome tracked
Budget shifted 3 days ago. ROAS improved +0.8x. Recommendation confirmed as effective. Model updated.
Four statistical methods learn your seasonal patterns. Catches gradual CPA creeps that threshold alerts miss.
Computer vision scans every ad image and video. Know which hooks, emotions, and visual styles drive performance across hundreds of creatives.
A DTC skincare brand spending $150K/month across Meta, Google, and TikTok ran Nylo's Marketing Mix Model and discovered that TikTok prospecting had 40% higher ROI than Meta at current spend levels, but was hitting saturation at $25K/month.
The budget reallocation recommendation saved $18K/month in wasted spend while maintaining revenue. Backed by Bayesian statistics with confidence intervals, not a slide deck with estimates.
Cohort analysis then revealed that TikTok-acquired customers had 2.1x higher 90-day LTV than Meta-acquired customers. The growth team shifted their entire acquisition strategy.